Corporate Profile
What is Haimurubushi?
Haimurubushi started operations in 1979. It is located on Kohamajima in the Yaeyama Islands, surrounded by the largest coral reef in the northern hemisphere, about 400 km south of the main island of Okinawa.
Each of the 23 islands in the Yaeyama chain is a paradise of subtropical flora, with its own unique island culture. These charms led to the islands’ designation as Iriomote-Ishigaki National Park.
Haimurubushi is the word in the Yaeyama dialect of Japanese for the Southern Cross, a constellation seen in the southern sky.
Since its opening, guests have flocked to Haimurubushi, to marvel at the beauty of the Yaeyama Islands and enjoy marine activities to their hearts’ content.
Our most recent renovation raises the appeal of Haimurubushi to new levels. New accommodation styles put guests in closer touch with the scenic natural splendor of Kohamajima. Pampering experiences such as gourmet dining and wellness amenities make your resort stay an unforgettable one.
With guestrooms that ooze comfort, elegant restaurants, and a full palette of activities, Haimurubushi offers the captivating resort experience one expects from a member of the Mitsui Fudosan Group. The Hotel’s careful consideration for the region’s culture and natural environment make it a vital contributor to the regional community.
Message from the General Manager
General Manager (Naohiro Yamaguchi)
Born in 1981 in Nara Prefecture.
Naohiro began his career in hotel management in Okinawa, where he worked in food and beverage management in a newly developed resort hotel.
Naohiro Yamaguchi brings to the table an impressive breadth of experience in hotel management. In 2015 Naohiro assumed the position of culinary manager at a large resort facility on the west coast of the main island of Okinawa. After that, he served as a marketing manager, then as general manager for accommodations. In 2019 Naohiro was appointed manager of the General Manager’s Office, assuming general responsibility for segment operations. The position of General Manager of the Administration Division was later added to his existing duties.
In January 2025 Naohiro was appointed to his current position as General Manager of Haimurubushi.
People are the stars
Haimurubushi cherishes and respects the individuality of each person, whether a valued guest or one of our many dedicated workers. The candidates we are looking for are people with heartfelt appreciation for guests, who value teamwork, resolutely tackle challenges, and love Yaeyama and Kohamajima.
Living on this island of supernal natural beauty, directly facing the World Heritage site of Iriomotejima, you can spin a tale that is all your own. Releasing yourself from obsession with things, your soul feels lighter, your senses sharper. This time of your life, when you have so many serious things to think about, is exactly the right time to experience Haimurubushi.
Haimurubushi opened here on Kohamajima in 1979, becoming Japan’s first true ocean resort. In the summer of 2025, the Hotel opened a new chapter, transforming much more than just the buildings. Today Haimurubushi stands ready to form deeper connections with every guest, offer services that create memories for a lifetime, and build a new, more harmonious relationship with this beautiful island. We’re going deeper, to offer guests a truly moving experience. If you’re ready to embrace change and create new value to build the Haimurubushi of the future, join us.
ProfileCorporate Profile
| Haimurubushi Profile | ||
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| Company Name | Haimurubushi Co., Ltd. | |
| Facilities | Guest Rooms | 148 rooms (7 accommodation buildings) |
| Restaurants |
The Buffet – 96 seats, terrace 20 seats The Steak & Grill– 100 seats The Lounge & Bar– 62 seats, terrace 28 seats The Beach Café – 42 seats, terrace 8 seats The Beach Bar– 12 seats |
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| Pools |
Main Pool– approx. 330 sqm Quiet Pool – approx. 155 sqm Garden Pool– approx. 180 sqm |
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| Wellness Facilities |
The Spa – 4 treatment rooms (spa building) Sauna Block – capacity 10 persons |
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| Other Facilities |
Center House
Public View Bath
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| Details of operations | Resort hotel operation | |
| Address | 2930-1, Kohama, Taketomi-cho, Yaeyama-gun, Okinawa 907-1221, Japan | |
| Phone number | 0980 - 85 - 3111 | |
| Date established | 1979/7/1 | |
| Capital | 200 million yen | |
SystemInternal system
| Haimurubushi Profile | |
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| Training programs |
Training programs are available. Examples of training by outside instructors |
| Self-enlightenment support programs |
Programs are available. The Hotel bears the cost of undertaking the Hotelier Proficiency Test (“H-ken”) and other proficiency tests required for other occupations. |