The Company is a member of the Mitsui Fudosan Group.
The Mitsui Fudosan Group operates a wide range of businesses. In addition to the resort business, these include the hotel business, residential and lifestyle businesses, commercial-facility business, office-building business and logistics. For details, please refer to the Mitsui Fudosan website.

Privacy Policy

Purposes of use

The Company and its group companies (meaning Mitsui Fudosan Co., Ltd. and the consolidated subsidiaries listed in the securities reports, etc. of Mitsui Fudosan Co., Ltd.; the same applies hereinafter) will use customers' personal information and personal information other than customers' personal information to the extent necessary to achieve the following purposes of use.

Customers' personal information

1. To provide products and services related to the Company's business

<Examples of the Company's business>

• • Hotel management and administration
• • Guidance on hotel facility planning and construction planning
• • Collection, processing and analysis of information related to hotel management
• • Management and administration of restaurants and bars
• • Management and administration of spas
• • Operation of special public bathhouses
• • Provision of tourist information to tourists and hotel booking agency services
• • Buying, selling, leasing and management of real estate
• • Sale of alcoholic beverages, tobacco, revenue stamps and postage stamps
• • Sale of souvenirs, food products, fixtures, daily necessities and sundry goods, newspapers, magazines, etc., and agency services for such sales
• • Second-hand goods dealing and sale of fine art and crafts
• • Marine transportation
• • Ship management and rental and repair of boats
• • Car rental and parking-lot management
• • Travel agency and travel agent services
• • General passenger car transportation
• • Advertising and publicity
• • All other businesses incidental to the foregoing

<Examples of included purposes of use>

• • Accommodation reservations and stay management (including reservations and applications for activities such as marine activities, and for relaxation services such as spa treatments and massages)
• • Sale and shipping of goods to customers, and provision of services to customers such as in-house paging
• • Management of member information in membership programs operated by the Company
• • Provision of member services (including accommodation information and point-exchange items (gifts))
• • Contacting customers by post, e-mail, telephone, etc. and responding to inquiries regarding transactions with customers and the provision of member services
• • Security, emergency response and fraud prevention

2. To introduce products and services (*) related to customers' clothing, food, housing, leisure and work handled by the Company and its group companies, and to provide various information and benefits

<Examples of included purposes of use>

• • Notification of various seminars, campaigns and events (*)
• • Delivery of behavioral targeting advertising using advertising delivery providers (an advertising method that analyzes acquired browsing history, service usage history and other information, estimates customers' attributes and interests, and varies the content displayed) (*)
• • Provision of benefits such as coupons and discounts when using services

* Includes notifications based on analysis, estimating customers' attributes, interests, etc. from information such as transaction history acquired by the Company or its group companies. The above notifications, delivery and provision are made by telephone, sealed letters and postcards, e-mail magazines, direct mail, etc.

3. For development and improvement of products and services related to customers' clothing, food, housing, leisure and work handled by the Company and its group companies, and for marketing activities, surveys and analysis, such as market research, conducted by the Company and its group companies to provide customers with better products and services

<Examples of included purposes of use>

• • Development and improvement of products and services
• • Conducting questionnaires
• • Analysis of customer trends
• • Verification of the effectiveness of sales promotion activities and formulation of sales promotion plans

4. To provide to third parties in order to achieve purposes of use 1 to 3 above

Personal information other than customers' personal information

• • To use personal information of employees of the Company's business partners for the operation of group hotels, etc. in providing services to customers
• • To provide information regarding, and conduct, the Company's recruitment selection
• • For employment management of the Company's employees (including personnel evaluation and human-resources development)
• • To provide to third parties in order to achieve the above purposes of use

Provision of personal information to third parties

• (1) In addition to cases based on the provisions of laws and ordinances, the Company may provide customers' personal information to third parties, such as the Company's group companies, tenants and operation contractors of hotels operated by the Company, and providers of point-exchange items (gifts), to the extent necessary to achieve purposes of use 1 to 3 listed in “Purposes of use.”
• (2) Items of personal information provided include name, address, telephone number and other items necessary to achieve each purpose of use, but will be limited to the minimum necessary items.
• (3) When providing information to third parties, the Company will use written documents, postal mail, telephone, fax, e-mail, electronic media, etc., and will hand over the information with full consideration of safety management. When providing electronic data, the Company will take necessary measures, such as encryption, when handing it over.
• (4) In response to a request from the individual in accordance with the provisions of the Act on the Protection of Personal Information, the Company will cease provision to third parties. Please submit such requests to the “Contact for inquiries regarding personal information” described below. Please be aware that ceasing provision may mean that some or all services can no longer be received.

Acquisition of personal-related information

The Company acquires from data-provider service operators, who are third parties, the browsing and usage history of the Web and the results of its analysis collected via cookies, advertising IDs (identifiers of smartphone devices), etc. (hereinafter “Cookies, etc.”), links it with customers' personal information, and uses it for purposes such as advertisement delivery.

In addition, the Company acquires from its group companies the browsing and usage history of the Web and the results of its analysis collected via Cookies, etc., links it with customers' personal information, and uses it to the extent necessary to achieve purposes of use 1 to 3 listed in “Purposes of use” above.
Cookies and access logs are handled in accordance with the regulations of Mitsui Fudosan Co., Ltd.

Please refer to “Cookies and access logs” in the Mitsui Fudosan Co., Ltd. regulations.

Joint use

The Company jointly uses customers' personal information as follows.

(1) Items of personal information to be jointly used
Name, address, date of birth, telephone number, e-mail address, information on transaction history, etc.

<Examples of personal information to be jointly used>

• • Matters registered or notified with regard to hotels operated by the Company
• • Point usage history
• • Service provision history
• • Negotiation and consideration history, etc.

(2) Scope of persons jointly using the information
The Company's group companies

(3) Purposes of use by persons jointly using the information
Same as purposes of use 1 to 3 listed in “Purposes of use” above

(4) Person responsible for joint use
Haimurubushi Co., Ltd.
2930-1 Kohama, Taketomi-cho, Yaeyama-gun, Okinawa 907-1221
Hiroyuki Sato, President and CEO

As a member of the Mitsui Fudosan Group, the Company will jointly use customers' personal information it has acquired with its group companies in order to provide services to customers in an integrated manner, and will strive to keep that information always up to date and accurate.

SSL-encrypted communications

As a general rule, personal information transmitted by customers on this website adopts Secure Socket Layer (SSL) encrypted communications, verified by VeriSign Japan K.K.